A merchandising platform built for the MENA field workforce — live team coverage, offline-first sync, and an Arabic-ready interface. Designed for the labour-mix and outlet network you actually have.
The merchandiser's real day in three moves — capture shelf share, watch the team move, and keep working when the signal drops. Every tap syncs to HQ. Tap through it below.
Merchandisers shoot the bay; AI counts facings per brand, including competitors, and reads the price tags. Reps confirm or fix the count on the spot — or type an estimate when there’s no signal. HQ sees share by chain and outlet against a target, the photo attached as proof.
A live map of your field. Watch each merchandiser travel between outlets and check in — geofenced and timestamped, the trail itself, not snapshots.
An offline-first queue holds every check-in, photo, and report when the network drops — then drains automatically the moment a connection returns.
The rest of the toolkit your field teams and brand managers use every day.
Expiry reports
Merchandisers scan and log near-expiry stock right on the shelf. HQ and brand managers get it live — sort by store, brand, or tier to see what’s about to turn, and export the lot to Excel.
Out-of-stock
Flag the empty shelf in seconds — search a brand, tap, with live warehouse stock right there. It syncs to HQ, where one screen ranks the worst shops and brands across the year.
Photo deck
Every photo your merchandisers capture lands in one deck — organised by store, brand, and date. Pull a before/after in a click for the next brand review or trade presentation.
One source of truth
The same live field data everywhere — merchandisers on the phone, supervisors on tablet, admins on the web dashboard. Check-ins, photos, and alerts appear the instant work lands.
Every feature, one platform — grouped by who uses it, gated per company so you switch on only what your team needs.
The merchandiser’s day, structured.
Geofenced, timestamped check-ins on a planned daily route.
Geofencing is the admin’s choice per outlet — a soft warning or a hard block. Every check-in is GPS- and time-stamped.
Geofence-validated clock-in and clock-out, rolled into automatic timesheets.
Punctuality tracking comes free with it — no separate attendance app, no paper sheets.
Sick, annual, or unpaid leave from the field, approved from a queue.
Reps attach an optional note photo; supervisors approve on the go.
Merchandisers raise expenses and requests; supervisors approve on the go.
Travel, food, overtime, and cash-advance claims — each type configured by your admin.
Build your own checklists and question sets, targeted by outlet type or zone.
Text, yes/no, numbers, multiple choice, photo — used standalone or inside a visit, for anything the built-in reports don’t cover.
Photograph a price tag or expiry label; product, price, and dates are read automatically.
On-device reading, no typing — built for speed at the shelf.
Log rival stock, pricing, and promotions at the shelf — defend your position.
Exports as its own PowerPoint deck of the logged photos.
Arabic navigation and RTL foundation today — field-screen coverage expanding every release.
Icon + colour + word redundancy throughout, built for mixed-literacy field teams.
See the team, coach the team.
Structured visit checklists at every outlet, plus automatic meeting detection from the field.
Meetings are detected from overlapping field trails — no manual logging.
Per-rep monthly goals with live progress and an end-of-month Excel scorecard.
Visits, photos, OOS reports, approval rate, compliance score — each rep sees their own progress and ranking.
Live merchandiser rankings by visits, photos, and catches — motivation built in.
Today, this week, this month, or all time.
Overdue visits, missed check-ins, and critical stockouts, pushed to the right person.
Flagged reports land in a supervisor review queue — confirm, dismiss, or coach.
Stock-out risk scores from field history, and automatic flags on unusual activity.
Nine automatic checks — from GPS drift to duplicate reports — keep the dashboards trustworthy.
Operational intelligence, not raw data.
One click to Excel, plus live dashboards for HQ and brand managers.
Excel export is available across nearly every admin screen — OOS, expiry, attendance, leave, outlets, scorecards, and more.
Photo deck, competitor deck, and a board-ready summary deck, one click each.
Built for the next brand review or trade presentation — KPI cover, trends, top and bottom outlets, hero photos.
A one-page end-of-day PDF and a multi-page monthly summary report.
Headline KPIs and the day’s events, ready to print or email at shift end.
Per-outlet product lists, plus supplier drop-off confirmation.
Reps only see what that store actually stocks; expected deliveries are confirmed on the day — confirmation only, never ordering.
Every company’s data is isolated at the database — never shared, never leaked.
Row-level isolation enforced server-side, with automated tests guarding it.
Real AI, already shipped — some switched on per company.
AI scores a shelf photo against your reference photo and flags the gaps.
Upload the plan once; every submitted photo gets a compliance score automatically. Available as an add-on module.
Yesterday’s field activity as three plain-English bullets, every morning.
For admins and supervisors, with optional read-aloud.
Bulk-upload packshot photos and AI matches them to your product catalog.
Hours of manual product setup, gone.
AI fills in a missing brand, category or pack type.
It picks from your own lists, a standard list and the product name, on import and on the Products page. You see every fill before it’s saved.
Admins ask “OOS this week?” and get an answer from their own data, with a link to the right screen.
An optional module, separate from this website’s assistant — it reads only your company’s data.
Try the live demo. Pre-loaded with realistic Dubai-region outlets, shelf photos, and a full sample team. No signup needed.
No signup, no sales call — the full product with realistic sample data, in your browser.
* Feature availability may vary by device type, market, company plan, and app version. Some modules are switched on per company by your admin — the live demo has everything on.
Fieldverge is a merchandising platform for field teams. Native Android and iOS apps are in development; the demo runs in your browser today.